Thought Leadership

After the Verdict: How Google’s Ad Tech Case Could Redefine the Open Web

98KB ∙ PDF file

How the Department of Justice’s proposed remedies in the landmark Google antitrust case could reshape digital advertising by forcing transparency, interoperability, or even a breakup of Google’s ad tech stack. The piece explores the broader implications for publishers, advertisers, and the sustainability of the open web as the court weighs structural versus behavioral reforms

Download

The Trade Desk’s Big Data Play: Convenience At A Cost

104KB ∙ PDF file

Download

The Trade Desk just unveiled “Audience Unlimited,” a sweeping overhaul of its data marketplace that promises to make third-party data simpler, smarter, and more accessible. Backed by AI scoring and new “Koa Adaptive Trading Modes,” it’s being sold as a breakthrough in efficiency and transparency. But beneath the buzzwords lies a deeper play, one that could redefine who really controls the flow of data, dollars, and decision-making in digital advertising.

Download